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I imagine that too many people lose sight of that dedication, and that is why I believe that in many companies, advertising and marketing is broken. 1) Investigate learn how to finest penetrate the market with the product or service you might be providing. I’m a small enterprise with only a handful of staff. I have been a small enterprise owner since the first dotcom meltdown within the early 2000s. I had every possible form of “answering” workers and service you can think about. Initially, I hired a full time receptionist to answer telephones, then went to a digital assistant and am finally using an automatic answering service, with sometimes a combination of two.