Penn Nationwide Gaming (PENN) has made an enormous push into on-line playing as extra states enable sports activities betting and on-line wagering. Is Penn inventory a purchase proper now? Here’s what the basics and technical evaluation say.


Penn is the nation’s largest and most diversified regional gaming firm. It has 43 properties throughout 20 states. Penn operates beneath manufacturers that embody Hollywood, Ameristar and L’Auberge. Penn Interactive operates retail sports activities betting throughout the corporate’s portfolio, in addition to on-line social on line casino, bingo and iCasino merchandise. 

To bolster its sports activities betting portfolio, Penn has partnered with Barstool Sports activities to launch its on-line sports activities betting app in a number of states during the last yr. Penn hs launched Barstool in Indiana, Pennsylvania, Michigan and Illinois.

Penn put in a bid to function in New York, because the state legislature authorized on-line sports activities playing in April. New York seems set to announce its picks, and Barstool will not make the minimize, in response to a Nov. 8 New York Put up report, citing unnamed sources. Penn inventory fell greater than 3{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} on the information.

On line casino Enlargement

On Could 27, Penn bought ultimate approval from the Maryland Lottery and Gaming Management Fee to accumulate the operations of Hollywood On line casino Perryville. The corporate struck a take care of Gaming and Leisure Properties late final yr to accumulate the operations of Hollywood On line casino Perryville for $31.1 million. The deal expands Penn’s nationwide footprint to twenty gaming jurisdictions.

On Aug. 12, Penn introduced opened Hollywood On line casino York in Pennsylvania. Situated within the York Galleria Mall in Springettsbury Township, the on line casino represents Penn’s third facility within the state. A fourth property, Hollywood On line casino Morgantown, is scheduled to open later this yr. 

Penn Earnings And Elementary Evaluation 

Penn posted earnings of 52 cents a share, a 44{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} decline from the year-ago interval, on gross sales of $1.51 billion. Wall Road consensus was for EPS declining 20{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} to 64 cents and gross sales to achieve 34{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} to $1.51 billion. Penn inventory tumbled on the earnings miss.

CEO Jay Snowden stated Penn launched the Barstool Sportsbook cell app in Colorado, New Jersey, Tennessee, Virginia, Arizona and Iowa, which greater than doubled its footprint to 10 states.

Snowden added stated that whereas July was a report month, the second half of August and September was impacted by Hurricane Ida and regional flare-ups of the delta variant, decreasing margins by an round $30 million and 85 foundation factors.

“Because the working setting has normalized, now we have seen improved leads to October,” he stated in an announcement.

Penn additionally spent $12.5 million lobbying to help the California sports activities betting initiative and $7.5 million to launch Barstool in new states.

(Casimiro PT/


The IBD Inventory Checkup assigns Penn inventory an EPS Score of 49 and an SMR Score of C.

The EPS ranking displays an organization’s well being on elementary earnings metrics, and its SMR Score gauges gross sales progress, revenue margins and return on fairness. 

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Penn Inventory Technical Evaluation 

Penn inventory dropped virtually 10{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} after reporting Q3 earnings beneath estimates. Shares are buying and selling round $66, effectively beneath their intraday excessive of 142 on March 15, when information broke that Penn could be added to the S&P 500 on March 22. Rival Caesars was added on the similar time.

Shares closed beneath their 10-week line on March 26, reclaiming that key stage in the previous couple of weeks, solely to dip beneath it once more, MarketSmith chart evaluation reveals. Penn shares are additionally buying and selling beneath its long-sliding 50-day line.

The relative energy line is slumping, close to all-time lows. Penn inventory has a Relative Energy Score of 25 out of a attainable 99. 

With a Composite Score of 39 out of 99, Penn is ranked No. 20 within the leisure gaming/gear trade group. The ranking combines key elementary and technical metrics in a single, easy-to-use rating. 

Penn inventory is a part of the Roundhill Sports activities Betting & Gaming ETF (BETZ), which holds dozens of playing shares. BETZ’s prime holdings embody Penn, in addition to rivals Flutter Leisure (which owns FanDuel), DraftKings and William Hill PLC.  

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Penn Recreation Studios Launch

On Could 3, Penn introduced it had created Penn Recreation Studios, an in-house content material improvement group centered on creating unique iCasino content material. To gasoline this effort, Penn is buying HitPoint Studios and its spun-off actual cash gaming firm, LuckyPoint. Phrases of the deal weren’t disclosed.

“We’ll now have the flexibility to create unique content material for our audiences, additional leverage the Barstool Sports activities model and our database of 20 million myChoice clients, and create cross-marketing alternatives with our brick-and-mortar services,” Snowden stated in an announcement.

HitPoint is an impartial sport design and improvement studio based in 2008. It develops platforms for real-time multiplayer informal cell video games and runs the day-to-day reside operations for a number of video games utilizing their proprietary know-how stack.

In 2019, HitPoint spun out LuckyPoint to concentrate on real-money sport improvement and the creation and operation of a distant gaming server. Along with conventional on-line on line casino desk video games and slot machines, the LuckyPoint RGS brings quite a lot of gaming types to desktop and cell units, together with retro-style arcade video games and puzzle video games.

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On-line Playing Lifts Penn Inventory

After the Supreme Court docket dominated in 2018 to overturn a federal ban on sports activities betting, 25 states have handed legal guidelines permitting it, together with on-line playing.

The net playing market is slated to achieve $127.3 billion by 2027, in response to Grand View Analysis. 

Barstool Sports

In September, Penn launched Barstool in Pennsylvania, the No. 3 betting market within the U.S., behind New Jersey and Nevada. Barstool expanded in Michigan in January.

On March 11, Penn launched its Barstool app in Illinois, in time for the school basketball match March Insanity, which ran from March 18 to April 5. The match introduced in $1.5 billion in betting income, in response to In February, the Tremendous Bowl took in practically $500 million.

Illinois can be dwelling to considered one of Barstool’s prime markets, Chicago.

“The preliminary outcomes for the primary 30 days of operations exceeded our expectations, with higher first-time deposit conversions relative to what we had generated in Pennsylvania or Michigan,” Snowden stated in an announcement.

Throughout this era, Barstool registered over 54,700 new clients and generated whole deal with and gaming income of $67.7 million and $6.5 million, respectively.

Barstool now has greater than 400,000 clients and generated over $660 million and $61 million in deal with and gaming income, respectively. The corporate plans to roll out Barstool in eight states by soccer season and in at the very least 10 states earlier than the top of the yr.

The enlargement of authorized playing is also a boon rivals DraftKings (DKNG), Flutter Leisure‘s (PDYPY) FanDuelCrimson Rock Resorts (RRR), Caesars Leisure (CZR) and Churchill Downs (CHDN). 

Just lately, Penn’s Barstool has seen its market share shrink. Barstool’s share fell to 7{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} in September from 12{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} in August, in response to a Morgan Stanley report on Oct. 5. In the meantime, rival BetMGM had about 12{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} market share in September vs. 11{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} in August. DraftKings had the most important share with 32{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811}, adopted by FanDuel at 27{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811}. Each DraftKings and FanDuel additionally elevated their share from final month by 2{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811} and seven{c34e2c9cd63a11c97fab811dbaaefe0cfbb1edd2527888e1a44d36f3491ee811}, respectively.

View Breakout Shares & Technical Evaluation 

New York Passes Playing Legislation

On April 7, New York state handed a funds with a invoice to legalize on-line sports activities betting. The legislation authorizes New York’s State Gaming Fee to decide on two platform suppliers to develop into cell sports activities wagering operators based mostly on a aggressive bidding course of.

The fee might enable greater than two cell sports activities wagering operators if it finds that doing so is in the very best pursuits of the state. Licensees should pay a one-time $25 million charge to the state. And the operator’s license will have to be renewed after 10 years.

The New York Put up has reported the state was poised to select two teams: the consortium of Bally Guess, BetMGM, DraftKings and FanDue; and a gaggle comprising of Caesars, Wynn Interactive, Empire Resorts, PointsBet and Rush Road Interactive.

New York is among the Huge 4 states that might actually transfer the needle for playing shares like Penn. The opposite three are Michigan, which already permits on-line sports activities wagering, Florida and California.

Penn Enlargement To Canada

Authorized on-line sports activities betting launched in Canada on Aug. 27. That opens a door to enlargement north of the border for Penn, DraftKings and others.

On Oct. 19, Penn accomplished its buy of Rating Media and Gaming for $2 billion. Canada-based Rating launched theScore Guess app for cell wagers in 2019. Penn stated the deal will give it entry to in-house know-how and permit it to broaden its product choices.

Is Penn Inventory A Purchase Now? 

Whereas the marketplace for on-line playing is rising and generally is a promising income stream for Penn, analysts warning there may very well be bumps within the street. Two of the so-called Huge 4 states nonetheless don’t enable sports activities betting. New York and Michigan lately handed legal guidelines permitting sports activities wagering, however California and Florida have not. 

Penn inventory has soared to report highs, however has since retreated beneath its 50-day transferring common.

Backside line: Penn inventory just isn’t a purchase as it’s buying and selling effectively beneath its 50-day line and its 200-day line. Nonetheless, as a pacesetter within the booming sports activities betting market, buyers ought to keep watch over this inventory for future shopping for alternatives. Additionally observe that whereas the corporate posted three straight quarters of earnings, it recorded a loss within the final quarter.

Comply with Adelia Cellini Linecker on Twitter @IBD_Adelia.


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